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We see a lot of products today from large companies teaming up with artists and designers but very few catch our attention like the Reebok Timetanium Ventilator designed by John Maeda (world renowned artist, graphic designer, and computer scientist and author)
 

The inside sole and lining looks as though a 5 year old took his favourite crayon and vandalised the sneaker with some jibberish but the lines of text are in fact John’s actual hand-written code - the same code that generates the graphics you see on the exterior of the shoe. This mathematical code creates a mish mash of lines and colors on the heel that gently sweeps forward into a linear and monochromatic procession to the toe.
 

Video
 

Only 100 of them are available at $150 @ the RBK site today.
 

Via Yankodesign