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As most of you probably know, Microsoft has paid Rockstar to bring extra DLC (DownLoadable Content) exclusive to the Xbox 360 version of Grand Theft Auto IV.
 

That doesn’t mean that the PlayStation 3 won’t also be getting some downloadable content though - just that the Xbox 360 will get some stuff the PS3 won’t. Or does it?!!
 

Microsoft’s Aaron Greenberg was asked to clear up the situation regarding DLC to which he replied:
 

“It’s not possible as far as I’m aware, but that would be a good question to ask Rockstar,” said Greenberg. “Rockstar and Xbox have only said there are exclusive episodes coming this fall to Xbox 360. I might put that up for a bit of wishful thinking on their end.”

By ‘them’, of course, he is referring Sony. More specifically he’s referring to David Reeves, president of Sony Computer Entertainment Europe.
 

When Reeves was asked, “Is it damaging to Sony and PlayStation that there is no DLC for GTA IV on PS3?”, he responded:
 

“Well I think you probably will see it, it’s just that a deal obviously was struck between Microsoft and Take 2 to do that. And if that’s what they want to do, I think that’s the last shot they have.”

A couple of questions are left hanging by Reeves’ comments. Does “it” refer to the ‘exclusive’ episodic content?
 

No - that would be insanely contract-breaking. As Sony’s VP of product marketing at Sony Computer Entertainment America, Scott Steinberg, pointed out Microsoft “spent the GNP of several small Latin American countries to get (it)”. That GNP by the way is $50m.
 

More realistic is the suggestion that items like new cars and weapons might be made available as DLC. The availability of such content on the PS3 might not violate the Microsoft/Take Two deal and could be what Reeves is referring to.
 

What, exactly, does Reeves mean by “that’s the last shot they have”? The last shot ever at winning the console wars? The last shot of GTA IV content? What?!?! Unless Reeves knows something we don’t about Microsoft ceasing to bother with GTA in future that is.
 

Probed further, Reeves became evasive, saying:
 

“I’m honestly not going to make any comment on that because it’s too big a thing to… we can make an announcement when we make an announcement.” He also said, “e-mail Rockstar, ask them what’s coming”.

Via SPOnG